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Leannoku
Stop the research scroll

Six hours of TikTok "research,"
gone.

Leannoku breaks down every video in your niche, tells you the exact format, hook, and layout to film next with a predicted outlier multiplier, then writes the script around your take. Minutes, not days.

─ Specimen №47skincare · q&a routine
analyzed
7.7×
Outlier multiplier
vs creator baseline
FormatEducational · Q&A
HookQuestion · "burning questions"
LayoutTalking head + product close-ups
─ Spoken hook · 00:00–00:03

"Get unready with me while I answer some of your burning questions."

─ Engagement signal
Verdictbreakout
Views3.4M
vs baseline7.7×
Like rate10.9%
Comment rate0.05%
Share rate0.10%
─ The idea
TopicPersonal Q&A Skincare Routine
AngleAnswering 'burning' viewer questions while doing a nightly skincare routine.
Unique angleThe creator uses specific visual insecurities (forehead size) and her 'animated' look to drive engagement and explain her background (musical theater/business).
Common belief

That creators are always naturally perfect or only focused on the niche they are currently in.

Contrarian reality

She admits she uses hair to hide her forehead and transitioned from an arts high school to a business degree.

Supporting evidence
  • ·Comment screenshots providing social proof.
  • ·Direct demonstration of skincare products (Green Tomato line).
  • ·Visible removal of contact lenses to explain her 'animated' look.
─ Hook breakdown
Why it landsIt combines a high-intent 'GRWM' format with the curiosity of a personal Q&A, signaling the viewer gets both value (skincare) and entertainment (secrets).
Madlib template

Get [action] with me while I [secondary high-retention activity].

Hook taxonomy match
spoken_hooks · educational · question0.90
visual_hooks · subject_motion · yap_cold_open0.80
text_hooks · substance_title_text · video_subject0.70
─ Format classification · confidence high
educational · q_a0.95
storytelling · day_in_the_life0.75
─ Visual build

A high-energy talking head video set in a bedroom/bathroom hybrid environment with frequent text and graphic overlays.

Layout taxonomy match
studio_set · full_screen_hybrid0.90
studio_set · office_room_yap0.70
Energy arcMEDIUM → HIGH → MEDIUM
00:00–00:15MEDIUM

Standard intro and first question.

00:16–00:57HIGH

Rapid jump cuts applying / washing off products.

Effects inventory
jump_cut×14Maintaining pace during repetitive skincare tasks.
zoom_in×2Emphasizing the forehead and product labels.
─ Proof & audience
AudienceGen-Z skincare consumers and followers interested in personal brand lore.
Core painIneffective makeup removal and curiosity about the creator's personal details.
CredibilityShows the product labels clearly and demonstrates the transition from full makeup to clean skin.
─ Patterns
What worksThe 'question on screen' format immediately validates that the creator listens to her audience.
Could improveProduct names in text overlays could be more prominent for better sponsorship recall.
Steal this

Use a secondary task (skincare) to occupy the hands/eyes while delivering a Q&A-heavy script.

─ Secret-sauce check

Show the original question on screen for instant social proof.

She displays the exact TikTok comments she is responding to as overlays throughout.

Avoid hedging — short-form Q&A rewards confident, single-point answers.

Answers are direct and quick — the 'big forehead', the business major — no filler.

─ Transcript · gemini

Get unready with me while I answer some of your burning questions. Why do you always have a strand of hair on your nose? Cause I have a big ass forehead. And now I'm gonna use an oil cleanser to clean off my makeup. If you wear a lot of makeup, this is super important. PRO TIP: choose something that doesn't sting your eyes, actually cleanses and doesn't feel oily after. Surprise, my eyebrows not actually red. I'm telling y'all, this green tomato stuff works so good. Anyway, I'm gonna wash this off be right back. Okay, I'm done. Sugar without makeup reveal. Before I sleep, I'm using this green tomato clay mask cleanser. Okay, now I'm gonna wait 3 minutes before I wash this off. You should be a singer. Fun fact, I actually used to go to an arts high school for singing, but now that I'm in university I don't study singing anymore. Can you guess my major? It's business. The mask is super cool cause now it works like a cleanser. FUN FACT: clay masks work great to cleanse your pores and lift your face. This one works extra good with the cleansing oil cuz it sucks up all that oil and then washes off like a face wash. Why do you look so animated? Probably a mix from the makeup that I do and the contacts that I wear and my musical theater background. Anyway, thanks for getting unready with me today. I'm gonna actually go to bed now. Um, see you guys in the next one bye.

Call to action

"See you guys in the next one bye"

Leannoku · analyzed 2026-05-13pp. 02

Every video in your niche gets the same 13-point breakdown. No more guessing what worked.

Before Leannoku. After.

What "doing your research" looks like now vs what it looks like when an agent does it for you.

Beforemanual · vibes-based
  • Doom-scroll TikTok for hours pretending it's research
  • Eyeball one video at a time, hope a pattern shows up
  • No way to score what's actually breaking out
  • Whatever the For You page surfaces becomes your sample
  • No idea which hook + format combo actually wins
  • Start from scratch every time you switch niches
  • Doesn't scale past one creator
6hper script
leannoku
Aftersystematic · scored
  • Every video in your niche gets a 13-point breakdown before you sit down
  • Hooks, formats, layouts mapped to a shared library, all of them
  • Outlier multiplier scores what broke out vs the creator's own baseline
  • Mined across search + hashtag + profile, not the FYP
  • Resonance ranks format × hook × layout by predicted outlier
  • Same system, any niche — knowledge compounds
  • Hundreds of videos a week, one canvas, five clicks
~10minper script

From niche to script. In five clicks.

One topic, start to finish. Every step exists because the next one needs it.

01

The topics that are actually breaking out.

The system maps the analyzed corpus into topics and ranks them by what's outperforming creator baselines this week — with the breakout count behind each one. You see what's hot, ranked, not guessed.

Topics breaking out · skincare · last 7dlive
double cleansingpick

oil cleanser first, then a second wash — the niche's backbone topic, 9 fresh breakouts this sweep

80 analyzed · 9 breakouts

1.9×
outlier vs baseline
blackhead extraction

pore-strip and squeeze payoffs — heavy saves, comment-bait engagement

30 analyzed · 3 breakouts

1.8×
outlier vs baseline
glass skin layering

winter hydration stacking — small sample, punching above baseline

8 analyzed · 2 breakouts

2.1×
outlier vs baseline
cleanser comparison

drugstore vs K-beauty held side by side — steady, below the top movers

5 analyzed · 1 breakouts

1.3×
outlier vs baseline
02

You bring the angle.

The contrarian, the personal anecdote, the unpopular opinion — on the exact topic you picked. One sentence is enough. That's the one thing the system can't compute for you, and what makes the script yours.

Your take · double cleansing1 of 3 angles
drop the contrarian angle ↓

"everyone's selling you a 10-step routine. the only step that ever cleared my skin was the double cleanse — oil first, then a clay cleanser. the other eight are upsells."

03

We pick the format that fits.

Every format in your niche, ranked by its real outlier mean — then the 2-3 that match your take float to the top and the rest dim. The same ranked list you'd pick from inside the app. No second-guessing which structure to film.

Formats · ranked for skincare2 match
Common Trap / Mistake✓ matches your take
Educational · outlier 1.4× · n=40
Pick
Problem → Solution✓ matches your take
Educational · outlier 5.7× · n=30
Pick
Tutorial
Educational · outlier 2.1× · n=63
Pick
Listicle
Educational · outlier 1.2× · n=30
Pick
Breakdowns / Explainers
Educational · outlier 1.4× · n=22
Pick
Q&A
Educational · outlier 1.9× · n=13
Pick
Ranking / Tier List
Educational · outlier 2.2× · n=12
Pick
A vs B Comparison
Educational · outlier 1.1× · n=11
Pick
21 formats in your niche · ranked by outlier mean · 2 lit because they match "contrarian + double cleanse"
04

Script, every line cited.

Generated from your take + every relevant transcript in the niche. Hook, body beats, CTA — and every claim traces to a real video that already went viral, by handle and view count. Approve, tweak, shoot.

Final script · common trap/mistake · 26sready
0:00Hook

your 10-step routine is mostly upsells.

0:04Build

the only step that ever cleared my skin was the double cleanse — oil first, then a clay cleanser.

0:11Body

oil breaks down sunscreen and sebum the second cleanser can't touch on its own.

cited · @np.miranda · 30.7M

0:18Body

skip it and you're just smearing the day around — that's the texture you keep blaming on purging.

cited · @sarahsaleen · 29.5M

0:24CTA

comment 'oil' and i'll send the two i actually use.

every claim cited · ready to shoot
── Why this works ──

AI watches every video. You don't have to.

Every hook, format, and layout pinpointed and scored against the creator's own baseline. Even the vocal delivery, captured as a paste-ready voice prompt. And every claim in your script cited.

01
6h
saved per script

No more scrolling TikTok pretending it's research.

02
100%
cited claims

Every line in the script traces to a real, viral source.

03
context-switch

Niche, hooks, formats, script — one canvas, one flow.

── The pros' edge ──

If you're using Leannoku to make content,you're going to outrun anyone in your niche who isn't.

Pricing.

Early access · founding rates

Solo

1 niche
$49/mo
  • Mix Tree + Browse
  • Hook + script generation
  • 500-clip reference corpus
Get access

Studio

5 niches
$149/mo
  • Everything in Solo
  • Resonance posterior scoring
  • Counterfactual swaps
  • Cited body scripts
Get access

Stop scrolling. Start shipping.

Your niche is already analyzed. Bring your take. We hand back the script.